Inspired by nature and the lines of the human form, fearless fashion and yoga brand WE-AR designs seasonal collections of simple, interchangeable pieces. With their Winter 2015 collection ‘I Dreamed You’, WE-AR play with unique textural offerings: luxurious cotton angora, double-washed denim, and soft-touch supima cotton. This chapter splices high-brow shirting with versatile, relaxed-fit shapes. Winter adventures.
Shot on the beautiful Waiheke Island, ClairObscur’s campaign photography brought the WE-AR winter story to Onetangi Beach. With a dapple of sun and shade, creative director and photographer Jen Raoult brings a casual authenticity to the ‘I Dreamed You’ story. Drawing her subjects closer to elemental surfaces of cool stone, natural light, and wet sand, Raoult grounds the winter capsule in physical realities. The result is strong visual collateral which performed beautifully throughout the duration of WE-AR’s seasonal campaign.
Photographer: Jen Raoult
Stylist: Jyoti Morningstar, Selini Parkinson
Hair and Make-up: