Curated by founder Jane Lowe, The Yoga Connection delivers insider information about New Zealand’s yoga studios, teachers, events, and courses to yoga enthusiasts all over the country. A committed student of the practice, Lowe aims to gather together a community that understands the value of simply ‘turning up, breathing, listening, and learning’. Wanting to offer a sleek aesthetic experience to her online visitors, Lowe decided to refresh TCY’s branded imagery in February of 2017.
Seeing ClairObscur as a natural partner for her platform, Lowe commissioned Jen Raoult to build a body of lifestyle and portrait imagery for the brand’s new-look page. Seizing the challenge, Raoult took Lowe to Auckland’s West Coast to shoot the stills in natural light. Working in-situ, Raoult captured her subject moving through and between churning waters and volcanic rock. Through the interplay of these textural elements, Raoult’s images employ a careful balance. Like the practice of yoga, this series is a living, energetic study — broken by moments of stillness.